Facebook is still a black box at the end of the day, right? You're putting in dollars. It's telling you, hey, I'm serving some impressions. But I don't know who exactly we serve that impression to. So it does put very real limitations on the amount that you can know about the platform.
Andrew Campbell sits in a unique position: he's the Head of Data Science at the most ambitious project in all of ecommerce, OpenStore, which means he's thinking about ecommerce data & how to automate operational processes from a perspective that no one else is. So I grabbed 40 minutes of his time to talk about what's happening at OpenStore, what it's like to row in the Olympics, and why you should be at least trying Bid Caps for your Facebook Ads.
Follow Andrew Campbell on Twitter: @TheAndyCamps
Sell your business to OpenStore: https://open.store
Follow me on Twitter: @andrewjfaris
Email me: podcast@ajfgrowth.com
Work with me: www.ajfgrowth.com
Intro Music: "Tell Me Mama" by The Devious Means
Outro Music: "Rusty Little Scissors" by The Devious Means