2min chapter

Sales Strategy & Enablement by Revenue.io cover image

1125: Should I Even Try to Hit Quota? with Ralph Barsi

Sales Strategy & Enablement by Revenue.io

CHAPTER

Are You Connected With Your Buyers?

Arca locus was a Greek poet born in 680 BC. Aristotle talked about what he called friendships of utility meaning yeah you basically had a friendship that lasted the duration of the transaction and then when the transaction was done the quote-unquote friendship was done hmm so interesting 2500 years ago Aristotle's have able to have these insights much less commercial world. We can be connected with someone and not be their friend right? I would think we could have thisYeah this cognitive dissonance that we could holdYou know these two opposing thoughts on mine at same time one is that yeah we can beconnected with someone and be not be their friends right?" "We don't rise to the level of our

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