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Everyday Statistics and Climate Change Strategies (with Cassandra Xia)
Clearer Thinking with Spencer Greenberg
How to Be a 10x Better Startup
In a startup, you don't have to be 10x better in every way. You probably have to be something like 10X better in some particular way that users really care about. The reason that real thumb exists is because there's a huge switching cost. If you're only 20% better, it can be really hard to convince people to bear that costs.
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