How to Be a 10x Better Startup

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In a startup, you don't have to be 10x better in every way. You probably have to be something like 10X better in some particular way that users really care about. The reason that real thumb exists is because there's a huge switching cost. If you're only 20% better, it can be really hard to convince people to bear that costs.

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What are "shed" and "cake" projects? And how can you avoid "shed" projects? What is the "jobs to be done" framework? What is the "theory of change" framework? How can people use statistics (or statistical intuition) in everyday life? How accurate are climate change models? How much certainty do scientists have about climate change outcomes? What are some promising strategies for mitigating and reversing climate change?

Cassandra Xia (@CassandraXia) is the creator of Adventures in Cognitive Biases and co-founder of the non-profit Work on Climate. She is fascinated by how human biases affect the actions we take as a society and how to hack human psychology to get the change that we want. She is previously affiliated with the MIT Media Lab, MIT CS department, and Google AI. More of Cassandra's work can be found at cassandraxia.com and workonclimate.org.

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