4min chapter

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The Happy Pod: How kindness made a dream come true

Global News Podcast

CHAPTER

Celebrity Audio Guides in European Museums

This chapter explores how top museums in Europe are collaborating with Asian celebrities such as actors, singers, and K-pop bands to offer audio guides for their exhibitions, attracting a diverse audience and infusing a unique cultural perspective into the tours. The celebrities are participating out of genuine interest in art, not for financial gain, and the use of their audio guides has been successful in engaging young audiences and increasing app downloads for museums.

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