AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Celebrity Audio Guides in European Museums
This chapter explores how top museums in Europe are collaborating with Asian celebrities such as actors, singers, and K-pop bands to offer audio guides for their exhibitions, attracting a diverse audience and infusing a unique cultural perspective into the tours. The celebrities are participating out of genuine interest in art, not for financial gain, and the use of their audio guides has been successful in engaging young audiences and increasing app downloads for museums.