
Episode 239: Elianne El-Amyouni: The Twitchy Witch/The Collective Unconscious of TikTok/Jung/Alchemy/Dream Interpretations
End of the Road Podcast (Immanence = Transcendence)
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The Influence of Freud and Bernays on Marketing and Consumerism
This chapter discusses how Freudian theory and Edward Bernays' strategies were used to create desire and manipulate the unconscious mind of consumers. It explores the example of Bernays organizing a rally with suffragettes to promote cigarette sales by associating smoking with empowerment. The chapter delves into the concept of dreams and the role of Nietzsche, Freud, and alchemy in understanding them.
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