032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Drinks Brand Director (Copenhagen, DK)
MAFFEO DRINKS
00:00
Balancing Story and Substance in Branding
This chapter explores the critical role of product integrity in effective brand storytelling, warning against the pitfalls of prioritizing narrative over quality. It highlights the importance of maintaining a foundational great product while integrating innovation thoughtfully to strengthen brand value and loyalty.
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