2min chapter

Curious Minds at Work cover image

CM 286: Chris Lipp on Stepping into Your Personal Power

Curious Minds at Work

CHAPTER

The Power of Abstract Language in Securing Investment

This chapter examines the vital role abstract language plays in pitching to funders, contrasting short-term thinking with long-term vision. It highlights how effective use of abstract communication can enhance perceived power and increase the chances of securing investment by aligning with investors' interests in future returns.

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