3min chapter

Social Media Marketing Talk Show cover image

TikTok Updates: Content Management, Creative Tools and More

Social Media Marketing Talk Show

CHAPTER

Exploring TikTok's New AI Tools for Advertising Campaigns

This chapter explores recent updates to TikTok Shop, particularly the introduction of new AI tools aimed at simplifying the management of paid advertising campaigns. The speakers compare these advancements to those on other social media platforms and emphasize the importance of testing new features for effective audience targeting.

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