322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast
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Marketing Attribution Isn't Working?
i've had this point of view in my head since two thousand 17, when i saw it in practice as a demand gen manager. I consulted a hundred companies and recognized that 99 of them said, we struggled with attribution. We need help. Even some of the biggest companies in the world that people listen to this definitely know. The market communicates to you that we think our attribution strategy is in working. And then it's my job to figure out, why isn't it working? What are the patterns? What are we going to do instead and t and then decide whether that's a service prodectis it just cray content around its people can use it? But the insights are what
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