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Ep. 914: Sinan Aral Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Gatekeepers in the Tech World

I don't think this is nefarious unfolding, but we are in a situation today where if we look at the four or five companies that Scott Galloway groups together, the fangs or what not. And it's true that brands are now taking liberal and conservative perspectives. A perfect example is genes. Levi's genes are marketed to liberals and have liberal sort of taglines in advertising. Wrangler is the opposite. As the audiences get narrower and more polarized, I think we're going to see brands cater to more narrow and polarized audiences.

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