The Dichotomy Between Scale and Connection

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I think the way that you do it is by putting out content that you would want to be saying in the DMs like I have a texting community of 7,000 people that I want. The answer for me so clearly is its content put out content that when they see it it makes them feel like you are acknowledging them recognizing them and then there's little like hand-to-hand things that you could do like a zoom with people or a walk or meetups and things like that but I think it really it's it's trying to do the unscalable and if you try to do the unscalable the best that you can.

JT Barnett is a former professional athlete turned founder and content creator. His content is centered around business, marketing, and lifestyle and has grown his audience to over 1M people. In this conversation, we spoke about how he broke down different platforms at a young age, how he spots talent, JT's internal growth, how to find a wife, when he knew he’d be famous, and much more.

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Aarthi & Sriram's Good Time Show (@AarthiAndSriram). Listen to conversations with founders, athletes, and technologists who have made it from being outsiders to insiders. Past guests include Elon Musk, Mark Zuckerberg, Naomi Osaka, Gary Vaynerchuk, and many more – Apple / Spotify / YouTube

(0:00) Intro

(2:00) Breaking Down MySpace & Instagram

(5:41) Why Does JT Break Down Platforms?

(9:13) Systems Are Meant To Be Built Then Broken

(24:59) Where Are We Going?

(30:45) Why Do We Take Selfies Now?

(37:15) Public Relationship & Fame

(44:22) Finding A Wife

(46:32) JT’s Many Coaches

(49:55) Going Internal

(52:15) More Comfortable In Survival

(59:18) When Did JT Know He Was Going To Be Famous?