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The A to Z of the Zee-Sony Merger Saga

The Morning Brief

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Z-Sonic's Merger With Sony Is Relevant for the OTT Industry

Karan: Z-Sonic coming together, they will be second best with the star. In terms of the broader add-the-v market share on TV, they'll be sub-meg no-soo 28%. Karan: I think this will drive a lot of efficiency, lot of synergy and if you look at the overlap, there is very little overlap between Z and Sony. They both have their own focus areas, where in Z is more rural and regional-led,. You know, Sony is more urban-led and more sports-led.

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