Mark Penn on the state of the news business
The Rebooting Show
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Media Consumption Trends and Polarization
This chapter examines the stark differences in media consumption habits between Democratic and Republican supporters, focusing on the rising influence of podcasts in today's media landscape. It discusses the shift from traditional news outlets to platforms like YouTube and highlights public trust issues concerning news and opinion blending. The conversation underscores the need for clear content labeling and the challenges news organizations face in maintaining economic viability while catering to diverse political audiences.
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