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Ep. 256 - The Challenge of Science Communication (feat Layne Norton)

Iron Culture presented by MASS

CHAPTER

Challenges of Science Communication in the Fitness Community

The chapter explores the difficulties faced in science communication within the fitness community, including the competition against non-evidence-based individuals and the need to counteract bro science. It discusses the evolution of science communication strategies, from providing accurate information to using marketing techniques to attract viewers. The chapter also highlights the challenges of combating misinformation and emphasizes the importance of nuanced language in scientific communication.

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