Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…
In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….
We get into:
✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment)
✅ Networking tactics that turn casual hallway chats into boardroom invitations
✅ Crafting slides that follow your narrative—story first, data second, and a dash of creative flair
✅ The board’s must-know metrics (cost per lead, brand awareness lift) vs. vanity numbers you can ditch
✅ Surviving the toughest questions: AI tools for mining potential Q&A and rehearsal hacks
✅ Rehearsal rituals—record yourself, get feedback, and build unshakeable confidence
✅ Showcasing your team’s wins to build internal advocates (and succession backups)
✅ Post-meeting power plays: following up on board queries to cement your credibility
If you’re tired of sweating over last-minute decks—or you’ve been knocking on the boardroom door with no answer—this one’s for you.
