2min chapter

Curious Minds at Work cover image

CM 240: Adam Alter on Simple Ways to Get Unstuck

Curious Minds at Work

CHAPTER

How to Conduct a Friction Audit

A friction audit is when you find an area of your life where there's some friction. A lot of the time, people would go shopping and they'd fill their carts with stuff but not actually buy it. So malls built jungle gyms somewhere in the center of the mall as a centerpiece to make them more eye-catching. You can build these for a few thousand dollars and save hundreds of thousands or even millions of dollars of lost merchandise.

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