Don't Give Up Control

Uhand: Brands aren't used to the messy, emotional aspect of these, like, human things. We're ging to build community, which inherently means giving up control to other people. There's a hundred %, alot thet's a lot of companies out there who've making grand donations. But if you're not committing to those actions in your own home, then it's kind of hard to take seriously. Unless you're willing to do that, release that control valve a bit, you're not going to realize, you know, the fire's not to build.