3min chapter

Hidden Brain cover image

You 2.0: Our Pursuit of Happiness

Hidden Brain

CHAPTER

The Social Experiment

Women were invited to a pop up shop where they could choose what their ideal life would look like. The store offered an array of canisters that reflected how many hours each woman wanted to work, live alone or with a significant other. They also had the option of choosing bags for different living situations such as roommates and Significant Other Bags. A social experiment encouraged them to think about trade offs in order to achieve their perfect life....

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