Reshaping Education - Online Education, Cohort-based Courses, Bootcamps, and More cover image

Launching Your Cohort-Based Course

Reshaping Education - Online Education, Cohort-based Courses, Bootcamps, and More

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How to Launch a Course

i like to call the three tiered architecture for marketing, a, c, b, c. The key here is taking this initial audience you have and then getting some portion of that group on to lower tiers of the funnel. We don't do cold outreagh, any type of advertisement,. It's all, the whole thing is driven by an audience. And so i think to anybody creating their own cors tue, somebody think about as having an audience, having a female list that can start with social mediam, but really needs to be an email list.

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