Understanding Customer Desires in Copywriting

Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she launched her business. There's a lot in this episode, including Blair's story of giving up alcohol. Click the play button below, or scroll down for a full transcript. Stuff to check out: Blair's website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: This podcast episode is all about what I like call runway. And maybe the best way to explain what I mean by that is a comparrison of your business and an airplane. It takes energy to get an airplane of the ground. The pilot needs to spin up the engines, the aircraft has to accelerate, the wing flaps need to be adjusted to get “lift” so the aircraft rises. And because all of this takes a bit of time… you need a runway to move down while it all comes together. Your business is a lot like that. Most businesses don’t take off like rocketships. They need runway while you figure a few things out and get the momentum to take off. It takes time… so having a long runway can really benefit your business. Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with content creator, part-time psychometrist and author of the Hey Freelancer newsletter, Blair Sharp. The way Blair has built her business is the perfect example of using a runway and time to figure things out, instead of just leaping into the unknown and hoping for the best. It’s a model that a lot of freelancers could benefit from. So stick around as she lays out how she’s made it work for her. Before we jump in with Blair… Tomorrow,  October 9 is the day of our next members-only training on how to create a lead magnet that not only helps you grow your list, but attracts your ideal clients and buyers, not just people looking for a free download. Our guest Kennedy from Email Marketing Heroes will be sharing a totally new way to create lead magnets that create buyers. That’s how he describes it. If you want to build your own list or you want to be hired by clients who need help with emails and lead magnets for their own lists, you need to see this masterclass. And the best way to do that is to join The Underground at thecopywriterclub.com/tcu. As a member you’ll have access to dozens of expert trainings all focused on helping you attract more clients and get stuff done. I promise, you can use these trainings to build your skills and expertise so you can raise your rates and earn the living you deserve from your copywriting or content writing business. So jump in at thecopywriterclub.com/tcu today. And now, let's go to our interview with Blair… Hey Blair, welcome to the podcast. We want to start out by asking how you became a content writer, actually also a psychometrist, I think is… Yes, you said it correctly. Blair Sharp: Most people don't know what that is or know how to pronounce it. Rob Marsh: Okay, so psychometrist and you're the author of the Hey Freelancer newsletter. Yes. And so yeah, let's dig into that. How did you become all of these things? Blair Sharp: Yeah, right. Well, it's kind of a long story. And whenever I tell it, I don't really know, like, where should I start? We've got 60 minutes here. So I've been a psychometrist, which means I test people's thinking. So I work at the Mayo Clinic. I've been there. I'm in Rochester, Minnesota. I've been at that job for just over 10 years. So I just hit my 10-year mark. And I started writing for a local parenting blog, just on a volunteer basis, in 2019. And really enjoyed it, just as a little hobby. I was doing a lot of essays, some things in the community. And it was kind of like a nice other mom.