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The Plateaus Effect
The plateau effect is the idea that things that work for a certain period of time will not work indefinitely. Almost no matter what you do in almost every domain, if you don't change your strategy, it doesn't matter what domain it is, you will eventually hit a plateau. And so when people say, why do we get stuck? Well, one of the big reasons is because we hit plateaus pretty reliably. You've got to be nimble, you've got to change things, you got to do something a little bit different when you start seeing that you're slowing down in your gains. Are you not sorry?