Episode 140: How to use LinkedIn to advance your career, with Anita Belitz
Raise Your Visibility Online
Are You Putting Yourself Out There?
linkdon m is launching a new feature that's coming out for company pages. They are creating something called the my company tab on the company page. It will be available only, at the start, to companies with over 200 employees. The purpose of it is to connect your employees to each other. And then it's going to curate a news feed that it sees as relevant to you about posts in your company.
Do you work for a big company? Are you worried about your employer thinking you're looking for another job if you suddenly start posting on your LinkedIn profile? How can you use the platform in a way that helps you progress in your career?
This week on the podcast, I interview Anita Belitz. Anita uses her extensive experience and NLP training to coach and mentor women to move ahead in their careers. In this interview, Anita and I address the common concern employees have around posting on LinkedIn while working for an employer. But if done correctly, being active and visible on LinkedIn can benefit both your career and your employer. Sharing knowledge and building relationships on the platform give you opportunities to grow. Not to mention it also helps increase visibility for your company.
In this episode, Anita and I also talk about a new feature coming to LinkedIn (the My Company tab). This will allow employees of larger companies with over 200 members of staff to connect with each other and share content. If you're an employee or a small or medium-sized business and want to find out how to use LinkedIn to make connections and grow your business, don't miss this episode!
You will learn…- Why visibility and personal branding are important for you and your company, even if you work for a large business.
- Why it's important that companies provide training and support as well as clear policies and guidelines to employees.
- And why companies should create an environment that's inducive to using LinkedIn as a professional platform and invest in their employees' career development, thus increasing retention.
About Anita
If you’d like to connect with Anita, you can find her on LinkedIn or on her website. Anita is also the host of the Wise Women's Workplace podcast, which you can access via her website or your favourite podcasting platform.
Anita is also the host of a FREE virtual online conference (running from 28th to 30th September 2020) that will share information and advice on how to plan, find, and land your dream job. I was lucky to be invited to speak at this conference to talk about LinkedIn, but you'll also have the opportunity to get advice and inspiration from other fantastic international speakers. The line-up includes Todd Herman (author of The Alter Ego Effect), Jane Frankland (Developing Women Influencers), Jenny Kovacs (visibility expert), and many more. To see the whole line-up and register, head over to the website.
Do you want to learn more about using LinkedIn for business? Power Up Your LinkedInDuring the week 21st to 25th September 2020, I will be running a 3-part online workshop called Power Up Your LinkedIn. The first part (on Monday, 21st) will teach you how to create a LinkedIn profile, while the second one (on Wednesday, 23rd) will focus on how to build your network and understand what type of content works well on LinkedIn. The third and final part (on Friday, 25th) will bring everything together to help you start using LinkedIn consistently in order to connect with customers or clients and raise your profile.
I'll be hosting 3 one-hour live sessions followed by 30-45 minutes of Q&A. The workshop is recorded, and you can access the recordings afterwards. Everyone who attends will also receive my amusing workbook, so if you want to find out more and sign up, head over to my website.
LinkedIn Learner LabIf you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.
This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.
LinkedIn VIP IntensivesAnd if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales.
Download my FREE LinkedIn guideWould you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.
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