2min chapter

Speaking of Psychology cover image

Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD

Speaking of Psychology

CHAPTER

On Line Shopping Is Adding Fuel to the Fire

Do people behave differently when they shop on line versus when they shop in person? Or are the same psychological factors in play? "It's just, it can be so effortless to pay. Especially if you have all your information saved already"

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