YouTube’s NFL Debut, A Surprise Box-Office Hit at the Sphere, and Warner Bros. Merger Candidates
The Town with Matthew Belloni
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Measuring Success in Entertainment
This chapter explores the difficulties in accurately measuring viewership across platforms and the reliance on an independent measurement system. It also reviews the successful debut of a revamped version of 'The Wizard of Oz' at a new venue, discussing ticket sales and the potential for future theatrical adaptations. The chapter raises critical questions about financial forecasts and creative control in transforming classic films for modern audiences.
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