Monetization and Engagement in Social Media

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This chapter addresses the challenges of integrating payment systems for content creators on social media platforms, highlighting frustrations over slow subscription feature implementation. The discussion critiques current monetization models that incentivize clickbait and divisive content, while recognizing the potential for simpler payment solutions. Additionally, it examines the impact of user engagement algorithms on content exposure and reflects on the future of internet use amid rising concerns about digital saturation.

In this episode, our Blockworks Research Analysts discuss Drift’s new prediction market on Solana, how to differentiate decentralized social apps, and the various business models used by social media companies. Additionally, they make the argument that the Modular Thesis has died. Finally, they dive into the idea that Ethereum should compete with its own L2s.

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Resources

Drift’s Prediction Market Announcement: https://x.com/DriftProtocol/status/1825537656014721406

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Timestamps:

(0:00) Introduction

(3:01) Drift Announces A Prediction Market On Solana

(6:02) Permissionless III Ad

(7:16) What Happened to Farcaster?

(13:39) How to Differentiate Decentralized Social Applications

(26:08) Social App Business Models

(31:20) Moderating Social Media Usage

(35:07) Modularity Has Died Out

(45:09) Does the Market Still Care About Real Yield & AI?

(59:37) Ethereum Should Compete Against Its L2s

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Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Dan, and our guests may hold positions in the companies, funds, or projects discussed.