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Building High-Growth Products with Jobs-to-be-Done

The Product Podcast

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How Many Guys Would Be Used to Survey in the Health Room?

How many guys would be used to survey in the health room? Yeah, it's a question. So we do qualitative interviews over the phone and we do surveys online. We create the online survey and there's screening questions in there to make sure they actually are familiar with executing the job. That's really key. You want people to execute the job recently. They can give you an accurate reading of whether or not they're satisfying. And if you go on like survey monkey and do that math, what you end up finding is that I'm talking about like 10% degree of uncertainty,. which is okay because we're translating those responses into those opportunity scores.

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