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Leveraging Data for Strategic Decisions and CX in Banking

Banking Transformed with Jim Marous

CHAPTER

Harnessing Data for Banking Transformation

This chapter explores the evolving role of data in the banking industry, focusing on how credit unions and community banks can utilize technology to enhance customer experiences. It emphasizes the importance of a well-defined data strategy that targets specific use cases, helps overcome data silos, and drives operational efficiency through improved insights. The conversation stresses the need for financial institutions to be proactive in leveraging data for strategic decision-making and fostering customer loyalty.

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