
"Start With No One Cares" - Agency founder Emily Jeffrey-Barrett on starting an agency during the pandemic and breaking the news to clients that people just don't care as much as they think they do.
Confessions of a Creative Director
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Transforming Ideas into Actionable Concepts
This chapter explores the process of turning creative ideas into practical concepts while navigating budget and time constraints. It highlights the significance of effective client communication and the essential role of copywriting in expressing innovative solutions.
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