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The art of starting a startup — Gagan Biyani’s advice for generating, validating, and executing on ideas

In Depth

CHAPTER

Starting a Widget Company, What Should You Consider?

Sam parr: I think one of the more common mistakes that oncburners make when they're starting a company is not looking at the various business models. So if you're starting a widget company, you should decide, should i be the manufacturer of the widget? Should i sell other people's versions of their widget? And for lots of other types of widgets like that? There are so many ways to le any individual industry, and i think it's worth the least considering a good number of those options before you go down the path. The mistake we made was sprigg was a better experience than dordash or postmates for a long time, and we were gaining market

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