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Sustainability sells in the US consumer market

The McKinsey Podcast

CHAPTER

The Importance of Sustainability in the Supply Chain

As governments start to mandate things like what we're seeing in Europe, the importance of this is going to become more and more urgent. If you're a CPG player talking to the folks that are further back your supply chain, actually producing the product, talked to retailers that are selling those products, I think would be my maybe parting thought for listeners. It ought to be something that we're collaborating on and sharing broadly, and so I would encourage folks to do that.

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