Three Rules cover image

On Going Viral

Three Rules

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Is It a TED Talk or a Tedx Talk?

I think that should be everybody's intention when they're trying to put something out. Like if you write a book it shouldn't be I'm trying to be on the New York Times bestseller list and sell 10,000 copies in the first day. It should be I want people to read this book because I think it'll help them in a change their lives. A lot of times people will seek out these like titles or status markers that really don't matter. You know like yeah I'm the number one podcast for minimalist men in California. But then like then your Instagram buy was like like number one podcaster.

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