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2min chapter
Uncertainty Advantage
The So What from BCG
How to Price the Next Cyber Attack
Ellen goes into three different companies working in three different industries. She asks them to tell her what they should be looking out for and how they can prepare. "Almost all cyber breaches are caused by human error," says one cybersecurity firm. 'How can we possibly price what the next big cyber attack will be?' she asks an insurance company.
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