Enric: The idea of end user adoption in UX has really been an obsession of ours since we started the company. We said, okay, before we even had revenue metrics at the company, we had this adoption metric that we like laser focused on. And until we see customers building daily habits around guru, you're not going to sort of start thinking we have product market fit. Enric: Any product in our experience or choice can do a lot more than just keep bothering people with other stuff. This is about how it refines interaction and how it gets input from users. So now this user intensity has gone over a highly adopted, high usage product.

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