Social Shopping 101
The Drum Podcast
00:00
The Importance of Live Shopping
"It definitely needs to be entertaining. Like you need to give consumers a reason to show up and they're just not going to be there if you're just going to sell them a product," she says. "I think we're still working on the education part because brands know that live shopping exists, but they don't know anything else about it." She adds: "In a few years time, it will be literally everyone doing live shopping"
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Transcript
