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Reaching Your Ideal Audience with Amazon DSP

Better Advertising with BTR Media

CHAPTER

Unlocking the Power of Third-Party Audiences in Amazon DSP

This chapter explores Amazon's Demand-Side Platform (DSP) and its capabilities in utilizing third-party audience data for targeted advertising. It highlights how brands, particularly in the beauty industry, can leverage both first-party and external data to effectively reach consumers based on their purchasing behaviors.

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