Introduction

Nia Ayal is the author of Hooked, which many people in our industry would have read and be aware of. Recently he's also released a follow-up book, Indestractable. Nia has written the book Hooked with lots of techniques you can use to get people to use your product more often. He feels that there's a huge chunk missing of how to make sure that you follow up on ensuring that people do not get harmed.