How to Use a Paywall to Get Financial Aid

"I really love that it's a different wall in here. It's a little bit more work, but I like that experience," he says. "What I loved is then I got to this: Why don't you want to do it? And these are all the kind of fears and anxieties and uncertainties about someone getting to this paywall." 'They've obviously done user research because there'll be people like pausing,' she adds.

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