Ad Age Marketer's Brief cover image

How Volvo is putting women in the driver’s seat

Ad Age Marketer's Brief

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Volvo's Diversity and Casting

Volvo's new ad features a non binary person, but it could have been any teenager. Volvo as a brand recognizes that everybody's different, but everybody is equal. "Everybody needs to be sort of recognized, you know, but we are all equal," he says.

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