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Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)
Marketing Against The Grain
The Importance of Outbound Email Campaigns
I'm a big fan of outbound. If you ask me, is outbound email should we stay? Absolutely. Outbound works great. I have one key trick in my outbound like trick basket that is more important than all the others. In my first email, I almost never talk of my company, but my product. I try always to talk about them and to provide something valuable insightful to then create that reciprocity. So both are outbound campaigns. Both touch on something a slightly in that direction, but also a bit new, which is they provide value.
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