5min chapter

Imaginary Worlds cover image

How Nintendo Leveled Up

Imaginary Worlds

CHAPTER

Exploring Nintendo's Media Mix Strategy and Miyamoto's Impact

Exploring Nintendo's creative processes, challenges, and the evolution of its media mix strategy through the perspectives of individuals like Tijiri and Miyamoto. Miyamoto's influential transition to a supervisory role, focus on entertainment, and the expansion of the gaming industry's demographic are discussed.

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