The Amazon Death Spirale

Mature products just like hit a wall all of a sudden. Is there a way back from that? So it really depends on the relevancy of the keyword and then how much history is accumulated. We've started grouping our PPC by root so that it performs similarly. It's easier to manage. But also, we've been turning on going a lot wider with long tail keywordsThat one click and one purchase isn't going to be enough. And sometimes even if you're taking half of the PPC sales, it's not gonna get you to eight or 10 spots. Maybe it's enough to push you to six or five.