The Apple Arcade Business Model Is a Great Opportunity for Developers

I was more of like a helping hand in Tetris B my friend Lawrence who's forget where exactly in the UK he's from but you guys are have very similar speech speech patterns and mannerism so probably pretty close I just Lawrence. He led that project with some great development partners at Amber and we had a fantastic time working in the Apple Arcade business model. The changes that have happened in the ad landscape over the last 18 months just make it very difficult for studios that don't have multi-million dollar ua budgets to really succeed in that space. So combined with being in southeast Asia right and seeing what was happening with Axie on our doorstep and other games made us realize that actually there