Garmology - A podcast about clothes, and stuff. cover image

Off the main street - With Kelly Dawson and Scott Ogden, Dawson Denim (#117)

Garmology - A podcast about clothes, and stuff.

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The Impact of Social Media on Brands

I don't know if social media in that respect is doing brands justice because of the type of reach that you can get. As far as I spoke to a friend with a very established brand the other day and he's given up on expensive photo shoots. Because he's just now taking crappy pictures with his phone and the worse, the better. He says, that gets me more likes on Instagram than a choreographed expensive shoot. And it's like, okay, well, where do we stand here? What do we do?

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