The Burberry Foundation: A Guide to Invigorating Your Team

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The Burberry Foundation took proceeds from every sale to support social causes. Angela found a guiding mission that could inspire the entire team, invigorate the brand and invite the customer to buy in as well. But once again, it's not enough to fly a Burberry Tartan flag. You also need human face-to-face engagement with your team.

The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those logos with meaning — and support them with down-to-earth, everyday, human connection. Why? Because to unite a team — especially one that’s large, global and dispersed — you need to turn them into mission-driven families.

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