5min chapter

Lex Fridman Podcast cover image

#160 – Brendan Eich: JavaScript, Firefox, Mozilla, and Brave

Lex Fridman Podcast

CHAPTER

The Basic Attention Token

Brave's ad system is private, but how does that work? We don't see your data at all. Instead, we're making an anonymous audience available to advertisers without tracking them. It instead imputes to the user's browser some of the revenue and allows that browser to steer it back to the creators. But as things improve and who knows how it'll play out, there should be a common day when this full vision can be done more fully on a blockchain.

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