How to Use a Reverse Funnel to Target People With Income

We talked about something called a reverse funnel when we were prepping for this, and I don't know if that's what you just talked about or if that's something totally different. But starting in my mind, that would be like starting with your ideal human and then working backwards from there instead of having like broad and then coming down and finding the right person is just buying the right person and just show them your ads. It seems to be that when you match all these things together, you get really super ridiculously effective targeting. Is that fair to say? 100%.