2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

The Diary Of A CEO with Steven Bartlett

CHAPTER

How to Change Your Name to Elvis

Elvis Juice is basically your copyright statement, basically a notice that you're violating the copyright. The Elvis estate tried to copyright in Fringeu for calling your USB 'Elvis' We changed our names to Elvis and we sent them a letter back saying that they couldn't use our name when they're music. But yeah, my grandmother was very unhappy and she insisted I changed my name back to James.

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