Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Automate the Repeatative Tasks in Marketing Automation
Marketing automation is something that people are looking for, real time data. How do you manage that process knowing that the sales team isn't up 24/7 at every business? We started to make sure that we could automate the repetative tasks,. Being the questions that they asked at the beginning of every single conversation. And those were easy for us because we know that they worked well.
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