#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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Building Basic Visibility Online for Your Brand
The next step is building basic visibility online for your brand. This essentially covers how your business website is connected to the internet in a way that makes it visible when people try and look for it. There's a few basic things you can do to start the snowball rolling online with things like Google My Business. I think that people are going to see more and more traffic come through their Google My Business profile.
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