374: The one marketing communication framework product managers need to know
Global Product Management Talk
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The Story Brand Framework - The Seven Parts
If your competitor has an inferior product, but can communicate more clearly, they're going to beat you in the market place. Our brain is always looking for information that helps us survive and thrive. It filters out infor ation that does not immediately contribute to your survival and thriving. The second thing the brain does is its trying to conserve calories at any given time in the day. If we don't have thinking calories, it's like a car careening towards us. So our brain doesn't want us ever to run out of thinking calories because let's say we're walking down the road and we've run out of Thinking Calories. We actually dream about 30% of their day which is
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